Apple Inc. has officially entered the foldable smartphone market with the launch of the iPhone Duo, a passport-shaped device starting at $1,999 for the 256GB base model and scaling to $3,199 for 2TB of storage.
Unveiled on September 9, 2026, during the first major product launch led by newly appointed CEO John Ternus, the device represents the most radical redesign of the iPhone franchise since the iPhone X.
The iPhone Duo unfolds into a 7.6-inch tablet-like display, making it the largest screen ever built into an iPhone.
Encased in a titanium frame with a custom-engineered hinge, the handset is powered by Apple's new A20 Pro chip and features deep integration with Apple Intelligence tools.
Apple is positioning the high-end hardware as a premium productivity and multitasking solution aimed at driving upgrades and attracting power users within its mature smartphone base.
Despite the excitement surrounding the new form factor, industry analysts urge caution regarding its overall revenue impact.
With the global foldable segment projected to represent under 3% of total smartphone sales in 2026, initial shipment expectations for the Duo hover around 6 million units. Retailing as Apple’s most expensive iPhone to date, the device is scheduled to hit store shelves on October 23, 2026.
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